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AMBEV + Zé Delivery

Zéróis do Rolê

AMBEV + Zé Delivery

Zéróis do Rolê

Cold beer knocking on the door and promotion breaking records.
AMBEV + Zé Delivery
Effie Latam 2023 PLATA • E-commerce / Retail media • Zé delivery y los héroes de la farra. BRONCE • Reputación corporativa - Servicios profesionales • Retornables: héroes de la sostenibilidad

In 2015, Zé Delivery revolutionized beverage delivery in Brazil. With more than 50 million deliveries, we faced the challenge of encouraging orders for AMBEV returnable bottles and, thus, the "Zéróis do Rolê" case was born.

We combine humor and sustainability in a single promotion. Rafa Portugal donned the cape and called on all the everyday heroes to save the ride. Those who requested the returnable bottles competed for thousands of prizes.
Following the “Zé language”, we launched the “Zéróis do Rolê” promotion, making the campaign fun and proprietary. Bar owners also won super prizes, filling their stocks with Bees.
There were 20 thousand instant prizes and R$100 thousand in the final draw. In addition to building value for the brand supported by the environmental agenda, we also achieved a record in data acquisition: more than 155 thousand registrations.



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Zéróis do Rolê

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