CULTURE B IS MADE BY PEOPLE
WHO DO NOT BE SATISFIED WITH PLAN A.

Creative leader, strategist and product designer, he is the transgressive mind that shapes proprietary methodologies and feeds B’s innovation culture. He is also the founder of Eixo, a B&Partners.co company.

Holding executive positions in project and business management for over 10 years, he leads B’s operation and management in Brazil and Mexico, orchestrating resources and leading innovation from end to end.

After founding BFerraz in 1999, associating with the ABC Group and, shortly after, buying back the agency, in 2018 he created B&Partners.co, a global and independent network, which holds 17 companies and 1,200 employees at this date.

For 15 years at B, she ‘s responsible for managing major events, launches, campaigns, promotions and activations for clients such as Ambev, Samsung, Pepsico, Diageo, Santander, Latam, Amazon and Suvinil.

With over 30 years of experience in finance and 27 years in event agencies, since 2002 she has been coordinating the financial and administrative sector at BFerraz with excellence.

With 25 years in the business, she is the Business Director in the interactive area, heading accounts such as Suvinil, Prime You, Botanique and Sylvamo. Her purpose is to create new stories between brands and people.

Passionate about music and design, he discovered his vocation for entertainment at an early age. With extensive experience in operational intelligence, he leads projects for major brands such as AB InBev in Mexico.

With 10 years in the business and 8 years at B, she is part of the new talent generation, brilliantly leading projects for brands such as Ambev, Diageo, PepsiCo, Vogue, Latam, Amazon, Twitter and Mondelez.

CEO at Nossa Praia, Partner and Head of ESG at BPartners.co, she is a professor at ESPM and on the ESG Course at IPÊ, judge at Cannes and Effie Awards 2023, TEDx Speaker and co-author of the Publicidade Antirracista book.

Connected to new technologies and work methodologies, her mission is to drive projects with efficiency and innovation, combining operations expertise with the excellence in delivering results.

With a keen eye for business opportunities, she is responsible for managing prospects and cultivating lasting relationships, contributing to B's sustainable growth since its founding.

Since his arrival in 2017, he has worked on countless iconic projects at B. With 20 years of experience, he brings a comms planning vision based on data, delivering results focused strategies.

Game addict and tech-hunter at B, he is passionate about connecting the world of games, virtual platforms, A.I. and new technologies to the projects he leads, building impact and value for brands.

With 25 years of experience in events, she joined BFerraz in 2019 to reinforce and streamline project and supplier management, ensuring quality and efficiency in deliverables.

Art director by nature, passionate about good ideas and production aficionado. For 13 years, he has helped build brands such as Jeep, Fiat, Seara, Banco BV, Johnnie Walker, Pepsi and Suvinil.

For 15 years at B, she has coordinated conventions and events such as Formula Indy, Natal do Palácio Avenida, Natura Musical and Baile Vogue, as well as brand activations at Lollapalooza, Tomorrowland and Rock in Rio.