CULTURE B IS MADE BY PEOPLE
WHO DO NOT BE SATISFIED WITH PLAN A.

Founder of BFerraz in 1990, he later partnered with Grupo ABC and reacquired the agency. In 2018, he launched B&Partners.co, an independent global network with 17 companies and 1,200 talents.

Creative leader, strategist, and product designer. A disruptive mind shaping proprietary methodologies and driving B’s culture of innovation. He is also founder of Eixo, part of B&Partners.co.

With 10+ years in executive roles, he leads B’s operations in Brazil and Mexico, managing resources and driving innovation across projects and business fronts.

At B for 15 years, she manages large-scale events, launches, campaigns, and activations for clients such as Ambev, Samsung, PepsiCo, Diageo, Santander, Latam, Amazon, and Suvinil.

With 10 years in the market and 8 at B, she represents a new generation of talent, leading projects for Ambev, Diageo, PepsiCo, Vogue, Latam, Amazon, Twitter, and Mondelez.

With 20+ years in communication, she started at Citroën and worked with McDonald’s, Itaú, Renault, Shell, and Danone. Passionate about efficiency, she leads B’s operations, merging culture and strategy.

With 20+ years in Live Marketing, Design, and Branding, he leads the Experience team creating projects for Samsung, Santander, Diageo, Ambev, and Amazon.

Diretor de Criação da BFerraz e lidera a frente de Experience da agência, desenvolvendo projetos que transformam marcas em relevância cultural. Especialista em Brand Experience e Live Marketing, conecta estratégia, entretenimento e inovação para criar experiências de alto impacto para público e negócio. Ao longo de sua trajetória, desenvolveu projetos para BYD, Samsung, Unilever, Embratur, Santander e The Coca-Cola Company.

Arquiteta e mestre em Design, teve na cenografia a grande virada da carreira. Com mais de 10 anos de experiência, foi sócia e diretora criativa em projetos de peso. Convicta de que arquitetura de marca se faz com integração real entre áreas multidisciplinares e o público, traz para a B exatamente isso: o olhar de quem sabe que o espaço de marca é construído em conjunto e ao vivo.

With 20+ years in advertising, he has worked across industries with brands such as McDonald’s, Red Bull, Ambev, and Pizza Hut.

Over 30 years in finance and 27 in events, she has coordinated BFerraz’s financial and administrative sector with excellence since 2002.

Passionate about music and design, he found his path in entertainment early. With strong operational expertise, he leads projects for global brands such as AB InBev in Mexico.

With sharp business vision, she leads prospecting and nurtures long-term relationships, fueling B’s sustainable growth since its foundation.

With 25 years in events, he joined BFerraz in 2019 to enhance project and supplier management, ensuring efficiency and quality across deliveries.

At B for 15 years, she has led conventions and events such as Formula Indy, Palácio Avenida’s Christmas, Natura Musical, Baile Vogue, and activations at Lollapalooza and Rock in Rio.