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Co-CEO, CCO & Partner

Creative leader, strategist and product designer, he is the transgressive mind that shapes proprietary methodologies and feeds B’s innovation culture. He is also the founder of Eixo, a B& company.

Oscar Moraes

Co-CEO, COO & Partner

Holding executive positions in project and business management for over 10 years, he leads B’s operation and management in Brazil and Mexico, orchestrating resources and leading innovation from end to end.

Bazinho Ferraz

Founder, Chairman & Partner

After founding BFerraz in 1999, associating with the ABC Group and, shortly after, buying back the agency, in 2018 he created B&, a global and independent network, which holds 17 companies and 1,200 employees at this date.

Carolina Pellicano

Vice President & Partner

For 15 years at B, she ‘s responsible for managing major events, launches, campaigns, promotions and activations for clients such as Ambev, Samsung, Pepsico, Diageo, Santander, Latam, Amazon and Suvinil.

Ana Almeida

Financial Director

With over 30 years of experience in finance and 27 years in event agencies, since 2002 she has been coordinating the financial and administrative sector at BFerraz with excellence.

Pablo Fantoni

CEO & Partner BFerraz México

Passionate about music and design, he discovered his vocation for entertainment at an early age. With extensive experience in operational intelligence, he leads projects for major brands such as AB InBev in Mexico.

Gabriel Gotlib

Experience Business Director

With 10 years in the business and 8 years at B, she is part of the new talent generation, brilliantly leading projects for brands such as Ambev, Diageo, PepsiCo, Vogue, Latam, Amazon, Twitter and Mondelez.

Dilma Campos

ESG Leader B&Partner

CEO at Nossa Praia, Partner and Head of ESG at, she is a professor at ESPM and on the ESG Course at IPÊ, judge at Cannes and Effie Awards 2023, TEDx Speaker and co-author of the Publicidade Antirracista book.

Marina Hirle

PMO Director

Connected to new technologies and work methodologies, her mission is to drive projects with efficiency and innovation, combining operations expertise with the excellence in delivering results.

Ana Ferraz

Chief Business Officer & Partner

With a keen eye for business opportunities, she is responsible for managing prospects and cultivating lasting relationships, contributing to B's sustainable growth since its founding.


Strategic Planning Director

Since his arrival in 2017, he has worked on countless iconic projects at B. With 20 years of experience, he brings a comms planning vision based on data, delivering results focused strategies.

André Kovadloff

Creative Director

Game addict and tech-hunter at B, he is passionate about connecting the world of games, virtual platforms, A.I. and new technologies to the projects he leads, building impact and value for brands.

Chris Araújo

Pre-production and Purchasing Manager

With 25 years of experience in events, she joined BFerraz in 2019 to reinforce and streamline project and supplier management, ensuring quality and efficiency in deliverables.

João Lovise

Creative Director

Art director by nature, passionate about good ideas and production aficionado. For 13 years, he has helped build brands such as Jeep, Fiat, Seara, Banco BV, Johnnie Walker, Pepsi and Suvinil.

Paula Pereira

Production Manager

For 15 years at B, she has coordinated conventions and events such as Formula Indy, Natal do Palácio Avenida, Natura Musical and Baile Vogue, as well as brand activations at Lollapalooza, Tomorrowland and Rock in Rio.