It's not enough to give the right touch. It has to be at the right time.
Client
Suvinil
Year
2022
Leader in paints in the country and with revenue of more than 1.5 billion, Suvinil is the brand that represents innovation and excellence. To promote the brand's 3 exclusive finishes, we developed an integrated campaign that gave new meaning to the use of traditional media.
Impact
We invited Paulo Vieira, a communicator as plural as Suvinil, to be the brand's spokesperson and star in a campaign with a light and fun tone, which brought the logic of programmatic media to open TV.
Entertain
The comedian's charisma came into play to translate the advantages of painting with Suvinil's 3 finishes: Toque de Seda, Toque de Luz and Fosco Completo. For each soap opera or news break, we produce a specific film for the moment.
Sell
With offline intelligence, massive presence at the POS and a broad strategy of segmented short films on digital, the campaign contributed to strengthening the brand and boosted sales during the broadcast period.
Results
534mm
Impressões
13mm
Cliques em Ads
603k
Visitas ao site
Toque Certo
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