The perfect biscuit for Zeca: with an extra dose of malt.
Client
Piraquê
Year
2022
Founded in 1950, Piraquê is one of the most traditional biscuit brands in Brazil. With the challenge of remaining relevant and communicating with new audiences, we invited Zeca Pagodinho to become a brand ambassador, creating a platform for innovation and creation of new products.
Impact
Together with Piraquê, we co-created a new version of the famous and classic vaquinha biscuit. We called Zeca Pagodinho, the brand's master of originality, to promote the product in limited edition and unlimited flavor.
Entertain
We called the Duplo Maltado flavor Maltadão and created a fun campaign showing the bad side of Pagodinho, with vertical short films, a collab with musicians and influencers and lots of engaging content.
Sell
We proved that generation Z and Zeca have more in common than previously imagined. There were more than 486 thousand interactions, 95% of which were positive. We broke a record at launch, including on Amazon: 40 tons sold in 4 weeks.
Results
77.4mm
Visualizações nos vídeos
1mm
Interações Totais
Piraquê Maltadão
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