For the first time, Brazilians drank the music they love.
Client
Colorado
Year
2020
Colorado was born in 1996 in Ribeirão Preto and was a pioneer in the craft beer market in the country. To bring innovation to the portfolio and connect the brand with popular culture, we created a new flavor based on a Brazilian music classic.
Impact
Inspired by the work of Tim Maia, we created a new flavor for Colorado: From Leme to Pontal. A summer ale with a touch of guava paste, capable of bringing musicality to the brewers' palate.
Entertain
We invited DJs to remix the classic and released it on Spotify. We bring together talents from our music to release our voices in new versions. We produce and deliver vinyl records to influencers along with the product.
Sell
The campaign directed thousands of people to the brand's online store and the product was sold out. The label won international awards and was even reproduced in a fan's tattoo.
Results
12mm
Pessoas Impactadas
A cerveja mais vendida da história da marca
Colorado do Leme ao Pontal
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