Real love stories in the voice of one of the biggest LGBTQIAP+ symbols.
Client
Brastemp
Year
2021
At the launch of Brastemp's Retrô minibar in the Pride version, our challenge was to find an original way to show the brand's support for the LGBTQIAP+ community.
Impact
To launch the limited edition of the Brastemp Retrô minibar in the Pride version, we invited the most popular singer and drag queen in Brazil, Pabllo Vittar, to lead a program about real love stories.
Entertain
For a week, people sent their testimonies and statements. Inspired by old radio shows, Pabllo narrated sensitive stories in an exciting series of short films on Instagram.
Sell
Sales of the special Pride edition were donated 100% to Casa Neon Cunha, a space that welcomes LGBTQIAP+ people, reinforcing the brand's commitment to diversity and love without prejudice.
Results
3.8mm
Impressões
5.8mm
Alcance
Retrô Love Radio
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