The definitive content guide to skip dirty dishes.
Client
Brastemp
Year
2022
Even though it is a reference in household appliances in Brazil, Brastemp faced the challenge of breaking taboos and convincing people that its dishwasher is the perfect choice for those looking for more practicality in the kitchen.
Impact
We see in behavioral research an opportunity to bring the Brastemp dishwasher line as a solution to skip this activity that everyone wants to escape.
Entertain
We created the “Guide to Skip the Dirty Dishes” in an "Edutainment" format, combining educational content with entertainment. In 3 chapters, we debunk the main myths in the dishwasher buying process.
Sell
We invited influencers from different areas to tell humorous stories about how the Brastemp dishwasher managed to positively change their routines and achieved unprecedented sales results for the brand.
Results
15.5mm
Pessoas Impactadas
136mm
Impressões
Pule a Louça Suja
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