#PrazerDeAdulto is the renovated house with the right Suvinil touch.
Client
Suvinil
Year
2022
In a market saturated with paint brands and conversations that always revolve around the same subjects, our challenge was to find an original narrative, capable of connecting with architects, interior designers and painting professionals.
Impact
Paying attention to digital conversations, we found hundreds of people enjoying true adult pleasures: washed dishes, paid bills and even a painted house. It was the opening to connect Suvinil with an already established truth.
Entertain
We created a spicy campaign with the participation of sexologist Marcela McGowan. With language in double meaning, the pieces directed consumers' minds to one side and then brought them to the true #PrazerDeAdulto with Suvinil.
Sell
We covered 8 different products in the campaign, brought together a squad of influencers to create content and engage fan bases with adult pleasures and provided discount coupons for purchases on the website.
Juntos com a sexóloga Marcela McGowan, respondemos as dúvidas dos consumidores abusando do duplo sentido. Com um storytelling apimentado e inovador para o segmento, chamamos a atenção para surpreender com a mensagem principal: prazer de adulto é ter a casa renovada com o toque certo de Suvinil.
Enricco Benetti
CCO & Partner da BFerraz
Results
100mm
Views em Conteúdos
85%
Retenção no Youtube
340mm
Impressões na campanha
Prazer de Adulto
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