The original series that gave new meaning to an ageist expression.
Client
KETEL ONE BOTANICAL
Year
2021
Awards
AMPRO Globes Awards / Best Sponsorship Activation / Gold
To launch the line of drinks infused with the largest premium vodka in the world in Brazil, we created a narrative that demystified an ageist expression and invited people to debate what it is like to be in the prime of life.
Impact
To launch Ketel One Botanical in Brazil, we understood that our conversation could go far beyond the territory of drinks and recipes. And thus, “Na Flor da Idade” was born, a garden talk that addressed the importance of self-love at all stages of life.
Entertain
We produced an original series of 4 episodes that hit Globoplay screens. The brand ambassadors, Cláudia Raia and Ísis Valverde, and their guests discussed topics such as parenting, beauty, sexuality and relationships.
Sell
Na Flor da Idade helped Ketel One Botanical unlock a powerful connection with the Brazilian audience through one of the country's leading streaming services. There were millions of hits and massive results of engagement on the networks.
Results
13.3mm
Visualizações
77.2mm
Impressões
Na Flor da Idade
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