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Lollapalooza 2022


Lollapalooza 2022

We put the Galaxy S22 in the party lineup and in people's hands.

Everyone watches a festival with their smartphone in hand. We leveraged this behavior to promote the Galaxy S22 and unlock a lineup of epic attractions and experiences at Lollapalooza.

In the heat of Lollapalooza, we transformed a product reveal into an unexpected live show by Gloria Groove, which gained the spotlight and conversations from entertainment channels and thousands of fans.
At the festival, we put the recently launched Galaxy S22 in the hands of creators and influencers, who flooded the social media with incredible images. And the brand space became a check-in to embark on the most popular attraction of the party: the ferris wheel.
The strategy took off on social media. There were more than 10 thousand interactions during the 3 days of the event. More than 100 journalists, creators and influencers amplified the product launch and shared its features on social media.
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