We turned song lyrics into beer recipes.
Client
Colorado
Year
2019
Colorado was born in 1996 in Ribeirão Preto and was a pioneer in the craft beer market. To bring innovation to the portfolio and connect the brand with the popular culture of our country, we created a new flavor based on classic Brazilian music.
Impact
We combined the brewery that values Brazilian ingredients with all the musical Brazilianness of Alceu Valença to create Colorado Morena Tropicana, a fruit beer with umbu and cajá.
Entertain
We invited influencers to perform the song based on the sheet music printed on the bottle. We did a live session with Alceu Valença. We created an exclusive page on the largest beer website in the country.
Sell
The campaign impacted more than 12 million people. We obtained 4 times more engagement on content than the average for the year. In markets, bars and restaurants, we sold out ahead of schedule.
Results
12mm
Pessoas Impactadas
A cerveja mais vendida da história da marca
Morena Tropicana
more cases just like this
see all
