Product placement in the metaverse that generated real-life impact.
Client
Brastemp
Year
2022
Since 1954, Brastemp has been the leader in household appliances in Brazil. But like every big brand, the challenge of reinventing itself and seeking new ways of connecting with people is permanent. With this thought, we saw an opportunity to take Brastemp to the metaverse.
Impact
We took Retrozinha to Avakin Life, the game that simulates real-life interactions in the virtual environment. With emphasis on the Pride edition, we made the decoration item available to almost 8 million users.
Entertain
Each purchase of the product in the game became a donation to CasaNem, an NGO that supports the LGBTQIAP+ cause. We did a livestreaming on Twitch and invited a squad of gamers and influencers to amplify the action.
Sell
During the first 5 days on the metaverse, 76% of total item sales within the Avakin Life platform were from Brastemp Retrô. The action helped strengthen the brand’s inclusive positioning and impacted thousands of people.
Results
30mm
Visualizações
O produto mais vendido do game durante uma semana
Metalove
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