We create an immersive experience in the world of dark chocolate.
Client
Lacta
Year
2020
We took the sensations caused by chocolate to the extreme in an unprecedented brand experience proposal, which mixed immersive installations, sound effects, product tasting and an influence plan that made the internet taste along with it.
Impact
At the launch of Lacta Intense, we designed a brand experience that influenced a sensorial journey focused on "content opp". Different artistic installations to explode and flood social feeds with lots of appetite appeal.
Entertain
Guests threw themselves into the experience, tasting new flavors and generating content in an interactive way. Each of the environments explored an attribute of Lacta Instense. And the ASMR sound feature made everything even more delicious.
Sell
Just like the flavor of Lacta Intense, the experience action reverberated intensely on social media. The new product won the conversation and quickly became a desired item on grocery store shelves.
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