The campaign that put Aussie chicken in people's mouths.
Client
Aussie Chicken and More
Year
2023
The Bloomin Brands group, owner of Outback Steakhouse and Abbraccio in Brazil, faced the challenge of repositioning its chicken snack brand, Aussie Grill. Based on a strategy led by one of the most influential voices on the internet, we created a crisp and powerful narrative.
Impact
We created a campaign full of humor with the participation of Blogueirinha. A storytelling that took place on the influencer's Instagram and also on the brand's Instagram resulted in gathering fans for a big bite at the Aussie store in São Paulo.
Entertain
We made Blogueirinha announce that it would create an OF, an acronym for Only Fans. A few days later, the hilarious revelation: it was Only Frangos, a collab with Aussie. We then released a talk-show style film where she interviewed the irresistible Aussie chicken.
Sell
There were millions of impressions on Aussie content with Blogueirinha. The film "De Frente Com o Frango" gained more than 50 million views and the duet on Aussie's Tik Tok surpassed 14 million views in just 2 weeks of publication.
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