We created the first data reward promotion in history.
Client
Club Social
Year
2018
Awards
MMA Globes / Best Marketing Discipline Campaign / Bronze AMPRO Globes Awards / Melhor Campanha Promocional / Prata
Connected to the behavior of young Brazilians, we saw an opportunity to connect the popular brand of cookies and snacks with an increasingly common habit: staying connected. We launched the promo that changed the game and distributed internet across the country.
Impact
We launched the promo that once and for all ended the nightmare of every young Brazilian: being without internet. Thousands of gigs were distributed with a very simple mechanic: did you run out of data packages? Find data in our package.
Entertain
In the “Aprenda Sem Parar” machine, we test and reward people’s knowledge with more than 1,000 product packages. And our Chatbot via zap was a pioneer in using memetic language to interact with the public.
Sell
The promo awarded 1 prize per minute and spread fun activations with DNA Club Social. As a result, no one stopped buying or using the internet. Another 14 gigabytes were distributed and more than 8 tons of product sold.
Results
8ton
Produtos Vendidos
14
Gigabytes Distribuídos
Parou, Perdeu
more cases just like this
see all
