With Suvinil, it’s easier and under control, just like home
Client
Suvinil
Year
2023
If you can't think of anything else but painting, make it easier. With Suvinil, it’s easier and under control, just like home. A paint manufacturer owned by Germany’s multinational chemical giant BASF, Suvinil was set up in 1961. It currently holds the largest share of Brazil’s construction paint market[1], with plants in São Bernardo do Campo, São Paulo State, and Jaboatão dos Guararapes, Pernambuco State[2]. It also exports to neighboring nations like Paraguay, Venezuela, and Bolivia, as well as Cuba, Panama, and some African countries.
Impact
Suvinil is one of the most traditional brands in the country, and in this new phase,
they wanted to emphasize that when it's time to paint, it can be easier with all the
products and services they offer.
Entertain
Quem nunca se pegou em um lugar mas pensando
com preocupação em outra coisa? Esse foi o insight
para a nova campanha de Suvinil. Histórias próximas
do consumidor mostraram que se esse problema for
com a pintura, pode ficar tranquilo, porque com Suvinil
tá fácil, tá em casa.
Sell
With a massive offline presence and a broad-based digital strategy
with segmented short films, this campaign spotlights the brand's new
easy-use territory, helping increase sales.
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