We made people travel in the clouds inside Rock in Rio.
We offer a fun experience for the Rock in Rio audience to enjoy a flight without leaving the festival. The action took off beyond the city of music and flew over timelines across Brazil.
At the biggest rock festival in the country, we simulated a LATAM Airlines aircraft in a 90m² stand, in front of the Palco Mundo, with translucent windows that allowed the outside view of what was going on inside.
Following the concept “Music makes you travel”, we created and produced an immersive, sensorial and accessible activation, where the public flew over LATAM destinations. The crowd also received cloud-shaped cotton candy.
Anyone who flew from LATAM to the festival won an Alexa. Influencers echoed the experience and more than 1,600 people participated in the activation, extending the brand's presence beyond the physical space.
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