The musical series that brought together different styles on an unusual stage: the kitchen.
Client
Vitarella
Year
2022
Awards
Rio WebFest
/ CCSP
Vitarella has been the leader in crackers in the country since 1993, with more than 4.5 million packages sold per day. To place the brand in new territories of conversation, we created an original series that mixed different artists and musical genres from Brazilian culture.
Impact
Vitarella is the leader in crackers and pasta in the country because each product has a difference and flavor. To expand the brand's reach, we bring together the differences of great artists in an original entertainment series.
Entertain
We invited Péricles, Elba Ramalho and Matheus & Kauan to mix their styles at Cozinha Vitarella. The series was launched on Claro TV+ and YouTube platforms, in addition to Spotify and Sua Música.
Sell
More than 40 video contents reached Vitarella and the artists' social media. The brandtainment project connected the brand with new audiences, achieving engagement results never seen before.
Results
45
Visualizações / Instagram
6
Visualizações / Youtube
Nosso Som Tem Diferença
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