A movement that proves that there is no such thing as a “bad hair day”.
Client
Eume
Year
2020
Eume is a hair care brand that arrived on the Brazilian market in 2019 with a gigantic challenge: how to gain space in such a saturated segment? Our solution was to create a movement to celebrate hair diversity.
Impact
To launch the new hair care brand, we created a campaign that broke standards in the beauty market, putting diversity on the agenda and encouraging people to celebrate their individuality.
Entertain
We reveal the beauty of each hair with non-obvious personalities, such as Whindersson Nunes and Paola Carosella, who, together with a team of influencers, invited people to talk about their relationship with their hair.
Sell
Based on the concept "My hair is very me", the campaign quickly brought the brand and its positioning into the spotlight, boosting awareness of its products and establishing a legitimate connection with the consumer.
Results
15.5
Pessoas Impactadas
136
Impressões
Meu cabelo é muito eu
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