Especial Como Seu Tempo

The narrative that proved that the most special things in life take time.

Client

Cerveja Modelo

Year

2021

Created in 1925 in Mexico and present in more than 100 countries, Modelo Especial beer arrived in Brazil with an enormous challenge: how to prove the value of a product made with time and dedication in a segment as fast-paced as beverages?

Content PlanIntegrated CampaignProduct Launch

Impact

To launch the Mexican beer Modelo Especial in Brazil, we identified a functional attribute, preparation time, and designed a communication and content plan based on the concept "Special as its time".

Entertain

In addition to a new visual identity and film focused on the product, we created the #MereceMaisTempo content franchise, in which 3 creators from different areas were challenged to carry out their creative process in 3 different times.

Sell

The set of actions brought visibility to the launch of the product, generating awareness among Brazilian consumers and proving that the production of a quality beer only happens with respect to the right timing.