A glamping site to enjoy Tomorrowland from warm-up to after-hours.
Client
Beck's
Year
2021
Beck's, an iconic beer born in 1873, arrived in Brazil in 2021 with a bold proposal: to unlock new experiences in the country. With this vision, we created a brand experience project that won conversations during the biggest electronic music festival in the world.
Impact
We conceived and produced Beck's Village, a journey of multisensory experiences that awakened dormant sensations at Tomorrowland, the biggest electronic music festival on the planet.
Entertain
The glamping included a broadcast of the festival, the presence of influencers and live sets. Two winners enjoyed the complete experience, including accommodation, concierge services and cuisine.
Sell
The activation brought visibility to the brand, newly arrived in the country, expanded its connection with the universe of electronic music and brought together almost 20 thousand people in a live broadcast on YouTube.
Results
12mm
Pessoas Impactadas
Beck’s Village
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