The narrative that proved that the most special things in life take time.
Client
Cerveja Modelo
Year
2021
Created in 1925 in Mexico and present in more than 100 countries, Modelo Especial beer arrived in Brazil with an enormous challenge: how to prove the value of a product made with time and dedication in a segment as fast-paced as beverages?
Impact
To launch the Mexican beer Modelo Especial in Brazil, we identified a functional attribute, preparation time, and designed a communication and content plan based on the concept "Special as its time".
Entertain
In addition to a new visual identity and film focused on the product, we created the #MereceMaisTempo content franchise, in which 3 creators from different areas were challenged to carry out their creative process in 3 different times.
Sell
The set of actions brought visibility to the launch of the product, generating awareness among Brazilian consumers and proving that the production of a quality beer only happens with respect to the right timing.
Results
46mm
Impressões
2.8mm
Views
Especial Como Seu Tempo
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