CULTURE B IS MADE BY PEOPLE
WHO DO NOT BE SATISFIED WITH PLAN A.

Founder of BFerraz in 1990, he later partnered with Grupo ABC and reacquired the agency. In 2018, he launched B&Partners.co, an independent global network with 17 companies and 1,200 talents.

Creative leader, strategist, and product designer. A disruptive mind shaping proprietary methodologies and driving B’s culture of innovation. He is also founder of Eixo, part of B&Partners.co.

With 10+ years in executive roles, he leads B’s operations in Brazil and Mexico, managing resources and driving innovation across projects and business fronts.

At B for 15 years, she manages large-scale events, launches, campaigns, and activations for clients such as Ambev, Samsung, PepsiCo, Diageo, Santander, Latam, Amazon, and Suvinil.

A graduate of the New York Film Academy in Cinema, she has brought passion and expertise to audiovisual production for over 20 years, enriching B’s projects.

With 10 years in the market and 8 at B, she represents a new generation of talent, leading projects for Ambev, Diageo, PepsiCo, Vogue, Latam, Amazon, Twitter, and Mondelez.

With 20+ years in communication, she started at Citroën and worked with McDonald’s, Itaú, Renault, Shell, and Danone. Passionate about efficiency, she leads B’s operations, merging culture and strategy.

With 20+ years in Live Marketing, Design, and Branding, he leads the Experience team creating projects for Samsung, Santander, Diageo, Ambev, and Amazon.

Head of Content at B, with editorial background and expertise in forecasting, digital marketing, and branding. He blends strategy, creativity, and purpose to connect brands and people.

Executive Creative Director, he drives a culture of innovation combined with craft, leading creative and strategic decisions alongside clients

With 20+ years in advertising, he has worked across industries with brands such as McDonald’s, Red Bull, Ambev, and Pizza Hut.

Over 30 years in finance and 27 in events, she has coordinated BFerraz’s financial and administrative sector with excellence since 2002.

Passionate about music and design, he found his path in entertainment early. With strong operational expertise, he leads projects for global brands such as AB InBev in Mexico.

CEO of Nossa Praia, Partner & ESG Head at B&Partners.co, professor at ESPM and IPÊ, Cannes & Effie 2023 juror, TEDx Speaker, and co-author of Publicidade Racista.

With sharp business vision, she leads prospecting and nurtures long-term relationships, fueling B’s sustainable growth since its foundation.

Since joining B in 2017, he has worked on iconic projects. With 20 years in the field, he delivers data-driven comms planning strategies focused on results.

With 25 years in events, he joined BFerraz in 2019 to enhance project and supplier management, ensuring efficiency and quality across deliveries.

At B for 15 years, she has led conventions and events such as Formula Indy, Palácio Avenida’s Christmas, Natura Musical, Baile Vogue, and activations at Lollapalooza and Rock in Rio.