Intensive immersion process into the brand's universe, including behavior and trends, for a rapid transfer of knowledge and culture. Syncing is where it all begins.

Team and board come together for a great funnel of ideas. Proposals are ranked according to originality, relevance and suitability criterias. The best ones are selected and proceed to prototyping.

Meeting between agency and client for the project presentation. The proposal brings our understanding of the challenge, scenery, strategic vision, creative path and action plan.

CONNECTING

Team engagement and conversational step, with free ideas association and open mindedness for the multiple possible paths. The challenge is connected to countless forms of resolution, free of creative restrictions.

CRAFTING

The execution proves that a good idea is unstoppable. This is the phase of materializing the chosen path into creative developments that meet the proposed challenge.