This hotel links nature to sensory experiences, with storytelling that spurs desire.
Client
Botanique Hotel Experience Campos do Jordão
Year
2023
We crafted an always-on people-centered campaign whose content positioned the Botanique Hotel on the luxury market as a benchmark experience in Campos do Jordão, based on communication strategies that engaged the public.
Impact
We blended branding and message architecture into powerful visual assets that speak
directly to the targets, with always-on content that generated the immediate impact needed
for the brand repositioning stage.
Entertain
Inspired by Brazilian design and luxury wellness services, we co-created the storytelling of
this journey with the brand owners. Our people-centred strategy focused on generating the
desire to experience something truly unique.
Sell
With engaging content that conveys the essence of the Botanique Hotel ambiance, we
increased brand relevance and positioning on Instagram, raising awareness and attracting a
qualified audience.
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