The tradition of creating Christmas shows that move the country.
Client
Santander
Year
2020
Awards
AMPRO Globes Awards / Best Entertainment Action, Best Action During the Pandemic / Gold
Year after year, we create and produce memorable Christmases for Santander. On such a significant date for Brazilians, the brand takes over conversations in the digital environment and provides magical moments for thousands of people.
Impact
In a long-standing partnership with Santander, we create and promote, year after year, traditional Christmas shows on the city's streets, based on narratives that bring people together and raise public awareness.
Entertain
We carried out projects such as "Contos para acreditar", which transformed real stories into a sky-high spectacle, and "O incrível conto de Natal", which combined video mapping on the facade of a building with a children's choir in the windows.
Sell
In addition to creating memories that the public will never forget, in the digital environment we have increased interactions with the brand by more than 300%. And the shows gain coverage in the media with dozens of articles published.
Results
3.8mm
Pessoas Impactadas
Contos de Natal para Acreditar
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